Poultry Packaging Market Size Expected to Reach USD 4.87 Bn

Ottawa, April 01, 2024 (GLOBE NEWSWIRE) — The global poultry packaging market size was valued at USD 3.11 billion in 2023 and is predicted to hit around USD 4.62 billion by 2031, a study published by Towards Packaging a sister firm of Precedence Research.

Report Highlights: Important Revelations

  • Flourishing poultry packaging market in North America.
  • Europe’s ascendancy as a major contender in poultry packaging.
  • Growing preference for plastic in poultry packaging.
  • Flexible bags catering to diverse poultry packaging requirements.
  • Transforming dynamics of the global poultry retail sector.
  • Predominance of chicken in the poultry packaging landscape.

Poultry consists of any domesticated bird reared for egg or meat production, such as ducks, geese, chickens, guinea fowl, and turkeys. The packaging solutions for poultry are diverse and designed to protect the various components they contain. Identifying the best packaging alternatives can take a lot of work for producers. Materials, transportation, and shelf life must all be carefully considered.

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Convenience, sustainability, creativity, and waste reduction are no longer merely desirable qualities. They are increasingly required by customers and investors seeking a modern culinary experience. There is a rising focus on developing processing and packaging solutions that benefit customers and the environment. The sustainability of packaging materials significantly impacts consumer purchase decisions and investment in innovation.

As environmentally responsible poultry packaging technologies are needed, convenience becomes essential, particularly among busy Millennials and Generation Z professionals. Over 54% of these customers are willing to spend more for affordable, portable, and resealable poultry packaging.

Globally, poultry meat is expected to account for 41% of total meat protein by 2030, up 2% from the baseline. Poultry prices are projected to track grain prices closely since feed costs account for many production expenses, and output responds quickly to rising worldwide demand. Although poultry meat production will continue to be the primary driver of meat production development, its expansion rate is expected to decline compared to the preceding decade. The rise in packaging demand is partly attributed to the production and consumption of poultry products.

The United States, Malaysia, Saudi Arabia, Brazil, and Australia consume more than 40 kilograms per person per year, whereas Thailand, Indonesia, and India consume tiny (9.6 kg, 7.3 kg, and 2.2 kg, respectively).

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The low consumption of poultry meat in Indonesia is unexpected compared to many other Islamic nations, particularly Saudi Arabia. India’s low per capita consumption is caused by both the population’s poor purchasing power and the high percentage of vegetarians and vegans due to religious constraints.

For Instance,

  • In February 2024, Street Talk reported that the premium New Zealand egg and animal feed company Mainland Poultry is up for sale, with the pan-Asian buyout firm leading the process.

Poultry Packaging Market Trends

  • Poultry packaging options that enhance shelf life using modified atmosphere packaging (MAP), vacuum packing, and active packaging technologies are becoming increasingly popular.
  • Consumers are becoming more aware of food safety and ingredient transparency, increasing demand for poultry packaging with clear product information and labeling.
  • Innovative contemporary package design is integral to improving the visual appeal and functionality of poultry packaging.
  • Integrating smart packaging technologies such as RFID tags, QR codes, and sensors transforms the poultry packaging industry.

Robust Poultry Packaging Market in North America

The poultry packaging market in North America is one of the largest and most dynamic segments of the overall packaging industry. Several vital variables contribute to this strong presence. North America, particularly the United States, consumes a significant amount of chicken, over 15,000 metric tons per year, considerably outpacing other regions. Chicken has become an integral part of American cuisine, from popular meals like chicken wings at sporting events to its use as an essential ingredient in soups and other cuisines. This extensive consumption creates a demand for economical and novel poultry packing options.

As poultry becomes the most consumed livestock commodity internationally, countries including Brazil, the United States, the European Union, and Thailand have increased domestic production to satisfy rising demand. Brazil is the world’s leading poultry exporter, with the United States also playing an important role, but its market share is expected to fall significantly in the coming years.

For Instance,

  • In September 2022, Pasturebird, a poultry company based in the United States, created a new line of retail packaging for pasture-raised birds.

Intense competition among packaging producers in the North American market fosters a culture of ongoing invention and improvement. These organizations aim to differentiate themselves through distinctive packaging designs, materials, and functionality. This competitive landscape motivates continual R&D efforts to improve product performance and fulfill changing consumer demands for convenience, sustainability, and food safety.

North America’s poultry packaging market is thriving due to strong consumption rates, global trade dynamics, and a competitive environment fostering innovation and customer satisfaction.

Customize this study as per your requirement @ https://www.towardspackaging.com/customization/5128

Emergence of Europe as a Key Player in Poultry Packaging

Innovation in the poultry packaging market is driving substantial changes, particularly as European packers and retailers look for more sustainable and innovative ways to boost sales. This push for innovation is spurred by changing consumer habits and a growing awareness of environmental problems, particularly those related to food and packaging waste. As a result, there has been a considerable shift from old polypropylene (PP) packaging to more modern options such as polyethylene terephthalate (PET) packaging.

The poultry sector is not immune to the effects of geopolitical events, with global climatic changes influencing commercial dynamics. There was a brief period of optimism after the initial disruption caused by the pandemic. The ongoing crisis in Ukraine has caused commercial activity to slow down, especially in the European market, which has further impacted the industry’s trajectory.

Europe’s prominence in the global poultry packaging scene was highlighted in 2023 when it emerged as the second-largest region in the market. In response to changing customer tastes and market circumstances, the area has aggressively implemented novel packaging options, as seen by this position.

For Instance,

  • In February 2024, the world’s largest manufacturer of reusable packaging containers (RPCs), IFCO, with headquarters in Germany, announced the successful acquisition of BEPCO, a reputable meat and dairy reusable packaging pooling firm.

Poultry Packaging Market, DRO


  • Poultry packaging must maintain the product’s freshness, safety, and integrity throughout the supply chain. Barrier packaging materials prevent contamination, spoilage, and bacterial growth, extending the shelf life of poultry products.


  • Poultry businesses may face restrains in meeting food safety rules, labelling requirements, and packaging standards.


  • Embracing sustainability efforts allows poultry firms to lessen their environmental impact while appealing to eco-conscious customers.

Increasing Demand for Plastic in Poultry Packaging

Plastic continues to be the most widely used material in the poultry packaging industry, with PET overtaking PP in popularity because of its benefits. Although PET has been used in poultry packaging for a while, packers and retailers have only now understood its advantages.

PET has a higher gas barrier performance than PP and is more aesthetically pleasing because of its clarity and glitter. It also has better environmental credentials. PET also helps packaging lines operate more efficiently in terms of manufacturing. Trays composed of rPET laminated to PE, for example, require lower sealing temperatures than trays made of PP, which saves energy.

rPET trays frequently contain more than 95% post-consumer recycled material, which aligns with sustainability goals. Furthermore, PET’s strong gas barrier qualities extend the shelf life of poultry items, reducing food waste at the retail and consumer levels, especially in the context of global supply chains.

The switch from polypropylene to polyethylene demonstrates the poultry packing industry’s dedication to sustainability. Retailers focus on value-added packaging options that put convenience first, creative pack designs, and on-pack graphics to increase sales of poultry goods. This trend demonstrates how the poultry packaging industry changes as customer preferences, environmental concerns, and commercial demands for more utility and appeal come together.

For Instance,

  • In May 2022, A range of 100% PET processor trays composed of 50% post-industrial recycled content was introduced by TekniPlex Consumer Products. The trays address major packaging issues in the poultry business and provide “premium product display.

Versatile Bags for Poultry Packaging Needs

Bags are essential in the poultry packing industry for the easy storage, transportation, and presentation of different poultry products. These bags are available in various materials, such as paper, plastic, and woven materials, each with unique advantages like affordability, breathability, and…

Read More: Poultry Packaging Market Size Expected to Reach USD 4.87 Bn

2024-04-01 15:07:58

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