Over 80% of South Korean Users Dissatisfied with Chinese Online Shopping Platforms


The logos of Shein, AliExpress, and Temu, which are all major players in e-commerce in China
The logos of Shein, AliExpress, and Temu, which are all major players in e-commerce in China

Despite Chinese online shopping platforms like AliExpress, Temu, and Shein entering the South Korean market with competitively priced products, a survey reveals low satisfaction levels among domestic consumers.

On April 1, the Korea Chamber of Commerce and Industry conducted a survey of 800 consumers who have used AliExpress, Temu, and Shein within the past year. The findings showed that 8 out of 10 respondents (80.9%) were dissatisfied with their experience and had encountered issues.

The primary reason for using these Chinese online platforms was their low product prices (93.1%), followed by the availability of a wide range of products (43.5%), the enjoyment of finding good deals (33.8%), numerous discount benefits (30.6%), the ability to purchase domestic products as well (10.3%), and the opportunity to buy counterfeit products resembling genuine ones (8.9%).

Among the specific complaints, 59.5% of respondents identified delivery delays as the most common issue, followed by low quality (49.6%), product defects (36.6%), misleading advertising (33.5%), and delayed after-sales service (28.8%). Other issues included delivery errors (21.4%), personal information leaks (18.3%), refusal of after-sales service (16.9%), and the sale of counterfeit goods (15.8%).

When dealing with dissatisfaction or problems, 56.4% of respondents sought resolution from the respective online shopping platforms, while 39.9% took no action at all. Only 7.9% consulted domestic consumer protection organizations.

The main reasons for not taking action included anticipation of potential issues (56.6%), the cumbersome and complex process of responding (54.3%), the belief that the cost of action would outweigh the benefits due to the significantly low purchase price (42.6%), and skepticism about receiving adequate support even after filing a complaint (35.3%).

For preventing and resolving issues, 56.9% of the participants suggested strengthening international cooperation systems for consumer damage resolution, followed by providing diverse case information for prevention (49.5%), enhancing monitoring through information disclosure (48.9%), strengthening collaboration systems between relevant domestic departments (37.4%), and tightening domestic customs procedures (31.8%).

When comparing with similar domestic products, 76.4% of users found that products on Chinese online shopping platforms were priced at less than half. Regarding future intentions to use these platforms, only about half of the users (56.6%) expressed willingness to continue using them.



Read More: Over 80% of South Korean Users Dissatisfied with Chinese Online Shopping Platforms

2024-04-02 00:50:38

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